Organizations often have the goal of achieving optimal communication with their stakeholders about their opinions about issues and increasing awareness about their services and products. In most cases, the need for communication, such as using a website, is often inspired by changes in the goals of the company and providing new services. Identifying the reasons for the site’s development and the goals that it’s supposed to achieve is the first step of the process. The objectives and goals that are developed at the initial stages of the project play an important role in future decision making, including site structure and the theme protocol that will be used for the site. An important aspect of the definition procedure is to interview the stakeholders in the organization to identify the strategic goals of the site and to understand the main audience needs and to identify the main competitors. This process will help us to understand the measurable outcomes that are related to the goals of the organizations. One of the main challenges at this point involves the limiting of goals. A significant portion of clients tend to have more goals than they are aware of, and each department tends to prioritize their most important goals. Being able to outline the main organization goals makes the web development procedure much easier and with more effective results. Once the information and evaluations are gathered from the users of the system, this will then be presented as a well-formatted brief. A good brief should comprise of the following:
Project Summary-this comprises of a general perspective of the project, the organizational background, the customers of the organization and the value that it’s expected to provide toe the audience.
Goals- this will comprise of two or three measurable goals that the developed website should achieve. It’s important to have coherent goals since this will allow the team to focus on the most important aspects of completing the project.
Target audience- This comprises of the individuals that will benefit the organization to achieve their stated goals. In most cases, organizations communicate with various clients including internal audiences, suppliers, partners, general customers and more.
Message- this will comprise of the key messages that will attract and inspire the audience to interact with the organization. This will also include brand messages that help differentiate the organization from its peers.
Competition- this will comprise of rival organizations that provide similar service to your clients. This includes an overview of the competitor`s messaging, navigation and marketing techniques as well